Sales Automation
An introduction to Sales Automation with ActiveCampaign
What will I learn?
Learn all about Sales Automation with ActiveCampaign! This course takes your understanding of automation a step further, and teaches the fundamentals of sales automation, from planning to executing your process.
This course includes:
- What is Sales Automation?
- Why Sales Automation?
- Deals CRM Tour
- Sales Lifecycle: Working the Pipeline
- Lead Scoring and Win Probability
- Close a Deal, Continue the Relationship
You’ll learn from a series of videos that explain sales automation concepts clearly, and walk you through using ActiveCampaign to automate your important sales processes. Within each lesson, you’ll find resources that will help you explore and learn more.
Meet your instructor

Jamie Madison, Education Specialist @ ActiveCampaign
Jamie is responsible for educating ActiveCampaign employees and customers on features, functionality, and marketing best practices. She enjoys improv and standup comedy, and plays a mean game of skeeball.
Alright, you ready?
Get started now, for free.