Course curriculum

  1. 1

    • Course Objectives
  2. 2

    • Introduction

    • What is Marketing?

    • What is Email Marketing?

    • What is Marketing Automation?

    • What is Sales Automation?

    • Automation meets Personalization

    • Building the Customer Journey

    • Create Your Customer Experience Map

    • Let us know what you've learned!
  3. 3

    • Introduction

    • Launch your ActiveCampaign Journey!

    • Adding Your Address

    • Users & Groups

    • Let us know what you've learned!
  4. 4

    • Introduction

    • Defining Contacts

    • Contact Statuses

    • Import Tool

    • Import Tool Demo

    • Contact Organization

    • Lists

    • Lists Demo

    • Tags

    • Tags Demo

    • Custom Fields

    • Custom Fields Demo

    • Accounts

    • Additional Resources

    • Let us know what you've learned!
  5. 5

    • What is Segmentation?

    • Segmentation Demo

    • Let us know what you've learned!
  6. 6

    • Introduction

    • Forms Best Practices

    • Double opt-in vs. single opt-in

    • Forms Demo

    • Automating Forms

    • Let us know what you've learned!
  7. 7

    • Introduction

    • Site Tracking Demo

    • The Power of Site Tracking

    • Additional Resources

    • Let us know what you've learned!
  8. 8

    • Introduction

    • Landing on a Page

    • Pages Best Practices

    • Diagram of a Successful Landing Page

    • Pages Demo

    • Additional Resources

    • Let us know what you've learned!
  9. 9

    • Introduction

    • Campaign Best Practices

    • Diagram of a Successful Email Campaign

    • Creating an Email Campaign

    • Campaigns Demo

    • Additional Resources

    • Let us know what you've learned!
  10. 10

    • Introduction

    • Automation Principles & Best Practices

    • Automations Demo

    • Additional Resources

    • Let us know what you've learned!
  11. 11

    • Introduction

    • Deals

    • Anatomy of the Deals CRM

    • CRM Best Practices

    • Deal Custom Fields

    • Deals Demo

    • Additional Resources

    • Let us know what you've learned!
  12. 12

    • Introduction

    • Integration Methods

    • How to Connect Your Apps

    • Integrations + Automations

    • Additional Resources

    • Let us know what you've learned!
  13. 13

    • Introduction

    • What are Custom Reports?

    • Reporting Terminology

    • Measures & Dimensions

    • How ActiveCampaign Populates Data

    • Create a Report

    • Example: Number of Contacts Associated to Each Tag

    • Save Reports & Access Personal Dashboards - Saving as a Look

    • Save Reports & Access Personal Dashboards - Saving to a Dashboard

    • Additional Resources

    • Let us know what you've learned!