Getting Started with ActiveCampaign
Learn platform fundamentals, and finish this course with confidence in building a strategy to grow your business using ActiveCampaign.
Course Objectives
Introduction
What is Marketing?
What is Email Marketing?
What is Marketing Automation?
What is Sales Automation?
Automation meets Personalization
Building the Customer Journey
Create Your Customer Experience Map
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Introduction
Launch your ActiveCampaign Journey!
Adding Your Address
Users & Groups
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Introduction
Defining Contacts
Contact Statuses
Import Tool
Import Tool Demo
Contact Organization
Lists
Lists Demo
Tags
Tags Demo
Custom Fields
Custom Fields Demo
Accounts
Additional Resources
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What is Segmentation?
Segmentation Demo
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Introduction
Forms Best Practices
Double opt-in vs. single opt-in
Forms Demo
Automating Forms
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Introduction
Site Tracking Demo
The Power of Site Tracking
Additional Resources
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Introduction
Landing on a Page
Pages Best Practices
Diagram of a Successful Landing Page
Pages Demo
Additional Resources
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Introduction
Campaign Best Practices
Diagram of a Successful Email Campaign
Creating an Email Campaign
Campaigns Demo
Additional Resources
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Introduction
Automation Principles & Best Practices
Automations Demo
Additional Resources
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Introduction
Deals
Anatomy of the Deals CRM
CRM Best Practices
Deal Custom Fields
Deals Demo
Additional Resources
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Introduction
Integration Methods
How to Connect Your Apps
Integrations + Automations
Additional Resources
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Introduction
What are Custom Reports?
Reporting Terminology
Measures & Dimensions
How ActiveCampaign Populates Data
Create a Report
Example: Number of Contacts Associated to Each Tag
Save Reports & Access Personal Dashboards - Saving as a Look
Save Reports & Access Personal Dashboards - Saving to a Dashboard
Additional Resources
Let us know what you've learned!