Course overview

This course is part of our essential ActiveCampaign Blueprints series. The Blueprints series has been specifically designed to help you implement ActiveCampaign functionality by exploring introductory business strategy for achieving certain business outcomes — in this case, sending targeted and more effective emails. You'll learn best practices for developing a contact management strategy, how to create a segmented email, and tips and tricks for using automations to craft more personalized customer experiences.


Course curriculum

(Enroll in course to access content. Link above.)

  1. 1
    • What are segments?

  2. 2
    • How to visualize segments

    • Segmentation activity

    • Did you write down your interactions and create segments off of them?

  3. 3
    • Different ways to organize information

    • Building automation in ActiveCampaign

    • Your turn to create an automation

    • Did you create your automation?

  4. 4
    • Building emails in ActiveCampaign

    • Your turn to build your emails

    • Did you build your emails?

  5. 5
    • Activate your automation

    • Send Targeted and Effective Emails Onboarding Playbook

    • How did we do?

Meet your presenters