Course overview

This course is part of our essential ActiveCampaign Blueprints series. The Blueprints series has been specifically designed to help you implement ActiveCampaign functionality by exploring introductory business strategy for achieving certain business outcomes — in this case, sending targeted and more effective emails. You'll learn best practices for developing a contact management strategy, how to create a segmented email, and tips and tricks for using automations to craft more personalized customer experiences.


Course curriculum

(Enroll in course to access content. Link above.)

  1. 1

    • What are segments?
  2. 2

    • How to visualize segments

    • Segmentation activity

    • Did you write down your interactions and create segments off of them?
  3. 3

    • Different ways to organize information

    • Building automation in ActiveCampaign

    • Your turn to create an automation

    • Did you create your automation?

  4. 4

    • Building emails in ActiveCampaign

    • Your turn to build your emails

    • Did you build your emails?
  5. 5

    • Activate your automation

    • Send Targeted and Effective Emails Onboarding Playbook

    • How did we do?

Meet your presenters

Senior Education Specialist

Shiv Chibber

Shiv has been at ActiveCampaign for over 5 years, having had thousands of conversations with all types of users in his Sales and Customer Success roles. He has a deep sense of how to implement marketing strategy in ActiveCampaign, as well as how to teach it from his time hosting in-person Study Hall events. Shiv particularly loves Green Day, Marvel, and the Chicago Bears – so if you mention any of those in your course feedback, you’ll be sure to earn some extra brownie points with him!