50 percent of marketers say inbound marketing strategies, such as on-site forms, are their primary source of leads. But, 63 percent of them say it is also their biggest marketing challenge.

In this video, Alanna will walk through Forms, Pages, Forms on Pages, and overall best practices to utilize for your business when trying to convert website Visitors into Leads!

There is no need to enroll in this course, watch the video for free below!

0:00 Intro
1:06 Forms
2:30 How to Build a Form
7:55 Landing Pages
9:44 How to Build a Landing Page
11:05 Embedding a Form on a Landing Page
12:07 Form Best Practices
13:58 Automation Recipes

(ActiveCampaign Landing Pages are only available on Plus plan and above)

Meet your Host

Content Specialist (Education)

Alanna Hurley

Alanna has been at ActiveCampaign for nearly 3 years helping customers understand and implement the strategy behind the very powerful tools on the platform. She has held positions throughout the Customer Success org, and is now leveraging that experience to help educate customers via live sessions and the ActiveCampaign YouTube page! Outside of ActiveCampaign, Alanna loves Chicago, Interior Design, DIYing, and DOGS!!