Overview

Teach people why they should choose your business by listening to their interests, and by providing relevant value. Identify their pain points!

Your goal is to respond to the specific questions your leads and customers are asking themselves about your products.

In this video, Alanna will share the importance of learning about your contacts, so you can craft predictive content that speaks to their interests.


(ActiveCampaign features described in this video are only available on Plus plan and above)

Meet your Host

Content Specialist (Education)

Alanna Hurley

Alanna has been at ActiveCampaign for nearly 3 years helping customers understand and implement the strategy behind the very powerful tools on the platform. She has held positions throughout the Customer Success org, and is now leveraging that experience to help educate customers via live sessions and the ActiveCampaign YouTube page! Outside of ActiveCampaign, Alanna loves Chicago, Interior Design, DIYing, and DOGS!!