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Segmentation & Contact Management

An introduction to Segmentation & Contact Management strategies with ActiveCampaign

What will I learn?

Learn all about Segmentation and Contact Management with ActiveCampaign! This course will help you learn how to collect and utilize contact data in a meaningful way, creating powerful segments and increasing the effectiveness of your marketing.

This course includes:

  • Intro to Segmentation & Contact Management
  • What is Segmentation?
  • Segmentation Methods
  • Collecting & Using Segmentation Data
  • Segment Builder Tour
  • Experiment and Learn More

You’ll learn from a series of videos that explain segmentation concepts clearly, and walk you through using ActiveCampaign to collect data and build powerful segments. Within each lesson, you’ll find resources that will help you explore and learn more.

Meet your instructor

Jamie Madison, Education Specialist @ ActiveCampaign

Jamie is responsible for educating ActiveCampaign employees and customers on features, functionality, and marketing best practices. She enjoys improv and standup comedy, and plays a mean game of skeeball.

Class Curriculum


  Introduction
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  Collecting Segmentation Data
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  Platform Demonstration
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  Conclusion
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Alright, you ready?

Get started now, for free.